PROLITE is a family-owned business, led by owner, Neil Friedenberg – himself a 5.0 player. They manufacture pickleball paddles and other products in the USA. PROLITE’s goal is to produce paddles geared for a variety of player types, made from the best, most durable materials.

PROLITE never backs down from being different. In fact, they embrace it. The "Be a leader, not a follower" mentality is embedded in every ounce of their identity and it shows in the distinct feel and look of their products.